Concessionaire WHSmith North America and digital platform In-Store Marketplace have unveiled a new programmatic retail media platform. The new network, created in collaboration with hardware from experiential firm Mood Media, will offer advertisers the ability to reach travelers in WHSmith’s over 350 U.S. airport stores.
“Specialty retailers like WHSmith have tremendous untapped potential in their in-store environments,” said David Simon, executive vice president of advertising for Mood Media and president of Vibenomics and ISM. “By combining Mood’s hardware footprint with ISM’s industry-leading platform for inventory management and programmatic activation, we’ve created a solution that unlocks new revenue for WHSmith while giving advertisers unmatched efficiency, precision and scale.”
“This collaboration between WHSmith, SMG and ISM represents a significant step forward in bringing WHSmith Media’s in-store media strategy to life,” added Alison O’Keefe, partnership director for WHSmith North America Media Network. “By working with ISM, we’re able to open our entire airport footprint to advertisers in a way that’s seamless, scalable, and built for today’s travel audience. The result is the most sophisticated travel retail media network, moving from isolated placements to a true media ecosystem that delivers measurable impact.”
