Visitors passing through Pittsburgh International Airport (PIT) for next month’s NFL Draft will be serenaded by the Pittsburgh Symphony Orchestra — by hologram. The program, developed by Pittsburgh-based creative agency Joe Zeff Design and Proto Hologram, will showcase tunes from the city’s professional orchestra — including performances by assistant concertmaster and violinist Dylan Naroff, associate principal trombone player Doug Rosenthal and principal piccolo player Rhian Kenny — now through April 30 inside a nearly seven-foot-tall, 400-pound display in the Airside Center Core. Travelers who enjoy the performance can scan a QR code to purchase tickets to see the orchestra live at Heinz Hall.
“We’re thrilled to greet visitors to the airport with the sound of the Pittsburgh Symphony in such an innovative way,” said Melia Tourangeau, president and CEO of the Pittsburgh Symphony Orchestra. “This installation blends art and technology to create a memorable welcome and invites travelers to experience the Orchestra live at Heinz Hall while they’re here. It’s also a powerful example of how the combination of culture and innovation defines Pittsburgh.”
“Our hope is that people are making a fuss about Pittsburgh long after the NFL Draft,” added Joe Zeff, president of Joe Zeff Design. “A newly renovated airport. A world-class symphony. Together, they create a first impression you won’t forget. Welcome to the Pittsburgh you never saw coming.”
