Plaza Premium Group (PPG) has launched a new, sport-focused experiential campaign dubbed “The Starting Line.” Travelers heading to watch the World Cup, European championships and other sporting events can now enjoy themed lounges as well as food and beverage items, trivia tournaments, and interactive soccer challenges across PPG properties at Toronto Pearson International Airport (YYZ); Vancouver International Airport (YVR); Edmonton International Airport (YEG); Winnipeg Richardson International Airport (YWG); Dallas Fort Worth International Airport (DFW) and Orlando International Airport (MCO).
“We don’t own the game, but we own the moment before it,” said Mei Mei Song, PPG’s chief transformation officer. “The Starting Line is about elevating that in-between airport moment into something energising, memorable, and an essential part of the sporting journey.”
