A new poll from the U.S. Travel Association reveals that a majority of Americans were happy to welcome international visitors for the 2026 FIFA World Cup tournament. The survey, conducted by Morning Consult and polling over 2,000 Americans, revealed that 81% of respondents felt pride watching international visitors enjoy American culture, communities and attractions, with 86% adding observing international visitors share their experiences brought them genuine joy. In addition, 81% of respondents noted that they believe it is important that international travelers have a positive experience visiting the U.S., with 70% of respondents adding that the United States should pursue more major international events like the World Cup, Olympics and World Fair.
When asked why it’s important for international travelers to enjoy U.S. culture and communities, 61% of respondents noted that positive visiting experiences reflect well on America’s reputation, with respondents adding that visiting the United States provides international travelers with a more accurate picture of American culture than social media or news reports. Furthermore, 50% of respondents said that positive experiences help keep America safe by building goodwill and cooperation with other countries and 43% noted that a positive U.S. travel experience influences visitors to spend money supporting American businesses and workers. Respondents added that proposed travel barriers such as a $250 entry fee and social media screening for international visitors would hurt local businesses and communities.
“The World Cup reintroduced America to the world,” said Geoff Freeman, president and CEO of the U.S. Travel Association. “Our best ambassadors aren’t politicians or headlines—they’re the Americans visitors met, the communities they explored and the people who made them feel welcome. That’s a win for every American.”
“The World Cup showed what’s possible when America welcomes the world,” added Freeman. “Now the challenge is making sure we keep our foot on the pedal—not create obstacles that deter the visitors we want to attract.”
