Philadelphia International Airport (PHL) concessions manager MarketPlace PHL has selected digital signage firm Watchfire to develop new displays for the airport. The new display network, installed in partnership with City Sign Service Inc., supports real-time messaging, promotional offers, special event communications and the ability to adjust communications as needed.
“Our vision was to create communications that were as dynamic as the airport itself.Now we can update messaging in minutes, highlight merchants across a much larger area, support airport events, and keep information fresh, relevant, and engaging for passengers,” said Dana Krawchuk, marketing and guest experience manager for MarketPlace PHL. “What ultimately set Watchfire apart was the complete solution. The technology, software, security, training, and support gave us confidence throughout the process. Looking back, I only wish we had found Watchfire sooner.”
“MarketPlace PHL had a clear vision for creating a more connected and engaging passenger experience,” added Jeff Carson, director of sales at City Sign Service Inc. “Watchfire’s technology and support gave our team the tools to bring that vision to life within a complex, continuously operating airport environment.”
“MarketPlace PHL was not simply looking to replace static signage,” said Kyle Dines, vice president of sports and indoor at Watchfire. “They were building the foundation for an airport-wide communications platform that can serve passengers and concession partners today while providing the flexibility to expand as future needs evolve. We are proud they selected Watchfire as their partner.”
