Airport Dimensions this week launched a new e-commerce and passenger loyalty platform called Connecta to bring branded, frictionless online commerce capabilities to travelers at airports across the U.S.
Connecta is a digital platform that allows users to shop for duty free, order food, book a lounge space, pay for car parking and navigate their way around the airport, all from their smartphone. The platform also automatically updates status benefits and reward points, encouraging travelers to spend.
“The impact of the pandemic means the imperative to accelerate progress has never been more compelling,” said Mignon Buckingham, CEO at Airport Dimensions. “Connecta will go a long way towards helping airports link the physical and digital traveler experience and rebuild revenue in a radically changed world.”
Airport Dimensions said Connecta can be seamlessly linked to other brand and loyalty programs run by its parent company Collinson, including the independent airport lounge program Priority Pass, Grab, an e-commerce platform connecting passengers to airport restaurants and retailers; and Inflyter, which allows passengers to pre-purchase duty free goods with convenient locker collection.
