Clear Channel Outdoor (CCO)’s airports division has renewed and expanded its partnership with Northwest Florida Beaches International Airport (ECP). The agreement, which supports CCO’s airport installations throughout the concourse, comes as ECP prepares to begin its terminal expansion project, which will add 80,000 square feet to its facilities.
“ECP is a market that performs well above its size, and this renewal is a reflection of what a strong collaborative partnership produces over time,” said Morten Gotterup, president of CCO’s airports division. “As ECP invests in the next generation of its terminal, we have an opportunity to invest into that experience and to build something that reflects both where this airport is today and where it’s headed. Our new program will bring together digital, experiential and high-impact media to continue to delight passengers and the brands that want to reach them for years to come.”
“As ECP undergoes this major terminal expansion, we are focused on enhancing every element of the traveler experience. Clear Channel’s commitment to investing in state-of-the-art digital infrastructure and experiential activations will not only modernize our concourses but also provide powerful new avenues for local and national brands to connect with our growing passenger base,” added Parker W. McClellan Jr., executive director of ECP. “We are proud to build upon our history together and look forward to a new era of innovation that supports ECP’s long-term commercial vitality.”
