Results from a Nielson study commissioned by Clear Channel Outdoor Americas show that airports are an ideal environment for both business-to-business and consumer marketing programs.
“This new Nielsen research aligns with our belief that airport advertising is a captivating medium that effectively reaches both consumer and business travelers,” says Toby Sturek, executive vice president of specialty businesses for CCOA. “We look forward to sharing these and other insights with our advertising customers to help them maximize the effectiveness of their campaigns through strategic media placements and marketing activations across the hundreds of airports in which we have significant advertising presence.”
The study shows what products and services leisure and business flyers are most interested in learning more about. It also identifies opportunities for advertisers to reach flyers.
The results show that almost 60 percent of business and leisure travelers believe brands and products that advertise in airports are high quality. More than a third of travelers surveyed said they’ve gone to a website or used an app to find out more about products or services they saw advertised in an airport.
In terms of products, travelers are most interested in electronics, like cameras and TVs, and hotel and travel services. Frequent business travelers are most interested in travel amenities and services. Plus, 73 percent of travelers reported being interested in physically interacting with tech products including laptops, tablets and smartphones through experiential opportunities.
