The Denver International Airport concessions community hosted a book signing this week featuring Ken Salazar, former U.S. Secretary of the Interior. Salazar appeared at Tattered Cover Book Store on Concourse A to sign copies of his new memoir, Borderlands: My Fight for an Inclusive America.
Salazar, a fifth‑generation Coloradan raised in the San Luis Valley, served the state and nation as Colorado Attorney General, U.S. Senator, U.S. Secretary of the Interior, and U.S. Ambassador to Mexico. His memoir blends four centuries of family history with reflections on leadership, identity, and public service.
The event was held at Hudson-operated Tattered Cover Book Store. Mission Yogurt hosted the invited guest reception at Williams & Graham and supported airport‑wide amplification. The AVE Group co‑hosted the VIP program and drove awareness across concessions and employee networks, WHSmith North America implemented Borderlands promotional distribution across their retail footprint and Love From Mission Stores supported retail visibility and passenger‑facing materials. Additionally, many operators participated through signage, digital screens, employee engagement, and preorder promotions and attendance
The appearance offered a meaningful cultural moment to DEN, connecting travelers with Colorado’s literary heritage and one of its most distinguished public servants. “Denver International Airport is where Colorado meets the world,” said Secretary Salazar. “It’s the perfect place to share a story about crossing borders, learning about one another and coming home.”
Mission Yogurt President Roderick Tafoya noted the importance of Salazar’s story. “Ken Salazar’s story is woven into the fabric of Colorado,” he said, adding that his company was “proud to welcome him to Concourse A and share this moment with passengers and our airport community.”
Published July 28, 2026 by BenBella Books, Borderlands is Ken Salazar’s memoir of family, public service, and the American borderlands, with advance praise from Sens. John Hickenlooper, Mark Kelly, and Catherine Cortez Masto; Reps. Jason Crow, Joe Neguse, and Veronica Escobar; and Eva Longoria.
