LaGuardia International Airport (LGA) Terminal B manager LaGuardia Gateway Partners has unveiled a new, guest-facing ambassador hologram. The interactive installation named Bridget, powered by Proto Hologram and Holomedia AI, is located near the Terminal B Food Hall and gives travelers real-time directions to gates, concessions, lounges and baggage claim. Bridget is able to communicate in multiple languages and features accessibility features such as high-contrast displays, closed captioning and a physical interface positioned for wheelchair users.
“At Terminal B, our North Star has always been to provide an exceptional guest experience through a unique blend of innovation and world-class hospitality,” said Suzette Noble, CEO of LaGuardia Gateway Partners. “The introduction of the interactive AI hologram aligns perfectly with this vision, allowing us to leverage next-generation technology to meet the evolving needs of our travelers. By providing an additional layer of intelligent, multilingual support, we are ensuring that every guest who passes through our terminal enjoys a seamless and stress-free journey.”
“Most people think of airports as stressful and confusing environments but LaGuardia’s Terminal B leads the world in changing all that,” added David Nussbaum, founder of Proto Hologram. “Communication with humans will always be the best way to help travelers find their way, and for the first time in any airport, AI-powered interactive hologram avatars extend the reach of the human guest experience ambassadors. Proto Hologram and Holomedia’s digital helpers can guide and advise travelers in ways that feel natural and intuitive — and can give so much more personalized information than static signage and passive video screens do. The future of travel has begun at LaGuardia.”
“As passenger expectations evolve, airports are increasingly seeking technologies that not only improve operational efficiency, but also create memorable, frictionless, and personalized journeys,” said Glenn E. Smith, spatial computing XP architect at Holomedia AI. “HOLOMEDIA AI bridges this gap through life-size holographic avatars powered by real-time wayfinding, multilingual support, and integrated passenger engagement tools.”
