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Nuance Group Opens New Swarovsky Concept Store

The Nuance Group has debuted a Swarovsky concept store at Zurich (ZRH).

The new mono-label shop is one of 10 “Store in Store” outlets operating across the region.

 “The opening of this new concept store in Zurich reaffirms our strong partnership with Swarovski, who shares our vision for creating a truly outstanding retail environment,” says Andrea Belardini, CEO of Europe, The Nuance Group. “Having opened our first Swarovski store here in 2002, we are pleased to be one of the first European outlets for this exciting new concept which forms part of our wider expansion programme now under way at Zurich Airport.”

The store is also an introduction to the new Swarovsky “Crystal Forrest” architecture store concept. The entrance features a cascading facade, a white prism wall interior design inside presents the range of crystal, jewellery and Swiss-made watches.

The 484 sq. ft. store is on Level 1 of the Airside Centre.

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