ReachTV has named Rachel Jacobson, formerly president of the Drone Racing League and, prior to that, a long-time executive with the National Basketball Association, as its new CEO, effective immediately. Current CEO Lynnwood Bibbens has transitioned into the role of founder and executive chairman.
Bibbens said in a LinkedIn post that he has known Jacobson for more than 30 years and has “had the privilege of watching her grow into one of the most respected leaders in sports and media—from her extraordinary career at the NBA to leading the Drone Racing League. She brings exactly the leadership, perspective, and energy needed to guide ReachTV through its next phase of growth, and I couldn’t be more excited for our team to have her voice leading the day-to-day business.”.
Bibbens noted that his new role will allow him to spend more time with the company’s partners, agencies, airports, concessions operators and sports leagues as they continue expanding the ReachTV platform. “I’m deeply grateful to the ReachTV team and to all of our partners who have supported us over the past decade—and I’m even more excited about what comes next,” he said.
“We have tremendous momentum in 2026 and beyond, with several important initiatives and partnerships ahead,” Bibbens added. “It’s shaping up to be our most exciting chapter yet, and there’s no one better than Rachel to help lead ReachTV into this next phase. I’m truly grateful to be building the future of the company alongside someone I’ve trusted and admired for decades.”
