Streaming television network ReachTV has partnered with Orange 142, a digital marketing agency for mid-market brands and agencies, the companies announced. The partnership combines the data-driven scale of ReachTV’s travel media network with Orange 142’s media planning, buying and performance marketing expertise.
ReachTV is distributed across 3,500 airport venues and gates, and 500,000 hotel rooms throughout North America, serving as an omnichannel platform for travelers seeking live sports, premium entertainment and curated travel content. Orange 142 provides customized marketing solutions across programmatic, search, social, connected TV and emerging digital channels.
Through the collaboration, ReachTV gains a dedicated media strategy and performance partner with expertise in travel and tourism while Orange 142 gains access to new inventory and valuable data targeting segments allowing them to reach critical audiences for their clients across ReachTV’s expansive, omnichannel travel network. Together, the companies are simplifying how brands reach the connected traveler through a scalable model that unites data, content and context to drive measurable results for travel and tourism marketers, ReachTV said.
“This collaboration is about unlocking the full value of the travel ecosystem,” said Maria Lowrey, President of Orange 142. “Together, ReachTV and Orange 142 – two leaders in the travel and tourism space – are creating a unified platform that empowers brands to reach, inspire, and engage travelers in more meaningful ways, before, during, and after their trip.”
“Together, we’re building the home of the connected traveler,” said Lynnwood Bibbens, ReachTV Founder and CEO. “By combining ReachTV’s scale and content with Orange 142’s precision media expertise, we’re creating a seamless experience that connects brands with travelers wherever they are—from airport gates to hotel rooms and beyond. This partnership turns every moment of the journey into an opportunity for meaningful engagement.”
The partnership builds on ReachTV’s newly launched Travel Sync 365 platform, a solution that integrates mobile data, location intelligence, premium content, retail visitation, more than 20 million geofenced locations and purchase transaction data to deliver the most holistic view of the traveler. ReachTV said this enables the creation of personalized travel experiences that deliver true value throughout the travel journey and beyond.
As ReachTV’s media-buying strategy partner, Orange 142 will combine its technology and expertise to seamlessly connect travelers and brands throughout the year, enabling personalized messaging that delivers value in the form of premium content, media, exclusive offers and retail opportunities across airports, venues, hotel rooms and more.
For airports and concessionaires, the collaboration creates new opportunities to engage travelers, enhance the in-terminal experience and unlock incremental revenue, ReachTV said. By connecting media, content and commerce, the partnership helps partners maximize the value of their physical spaces and reach consumers with relevant offers at the right moment.
