Hudson has won a 10-year contract to open five new retail stores at Washington Dulles International Airport (IAD). Fraport Washington Partnership, which manages concessions for Metropolitan Washington Airports Authority (MWAA), awarded Hudson the contract to shape the retail experience for IAD’s new 14-gate Concourse E, which will open in late 2026.
Hudson, which already has a presence at IAD, will add more than 7,100 square feet of retail space that will include locally inspired stores, a hybrid concept with Starbucks, and 24-hour dining options through automated retail.
“With Concourse E, we have the opportunity to reimagine what the passenger experience at Dulles International can be. We’ve crafted a travel retail program we are proud of — one that puts the traveler at the center by creating a journey that is enjoyable and memorable,” said Steve Johnson, Avolta’s president and CEO for North America. “We are pleased to partner with MWAA, Fraport USA, and passionate small business partners to realize this vision.”
Hudson will operate the new locations with three small business partners: Icon Foods, Inc (Tisha Skinner), The Jarvis Company, LLC (Bill Jarvis), and Newburns Management Group (Winston and Wendy Burns).
The retail offering will include Mercantile 1749, inspired by nearby Old Town Alexandria; travel convenience store Tidal Trading by Hudson; and Metro Made, a souvenir stop. The hybrid concept, District & Co. + Starbucks, will offer travelers 24/7 access to coffee and baked goods as well as travel essentials and a selection of local items. An automated retail space called Beltway Bites will offer a variety of ready-to-eat items, both hot and cold, 24 hours a day.
“The new Concourse E will enhance the entire travel experience at Dulles International and is part of the multi-year Dulles Next airport construction program to accommodate future growth. This next-generation concourse represents our commitment to innovation, customer service and showcasing the best of the Washington region,” said Chryssa Westerlund, Airports Authority executive vice president and chief revenue officer. “We welcome the partnership with Avolta and Fraport USA that will bring travelers new travel retail experiences that reflect the spirit of our community.”
